Durham Chamber to launch "Make IT Durham" campaign to lure execs
September 30, 2008
Even as Durham finds itself drawing more and more newcomers to the Triangle -- from the new Durhamites lured to the fast-growing Southpoint area to the residents of revitalizing downtown neighborhoods -- there's one big demographic that the Bull City has tended to underdraw.
And that's corporate executives. While academics and physicians may tend, for reasons of preference, fit or proximity, to live in the Bull City, North Raleigh, Cary and the like have tended to be the first destination for higher-end real estate sales.
One approach to changing this: a new campaign called "Make IT Durham," launched by the Durham Chamber of Commerce, with $30,000 in funding from the City Council to back it up.
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