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ATC's Old Bull sign now illuminated

Over the last few months, Charlotte-based SignArt has been installing the "Old Bull" sign on top of the building of the same name in American Tobacco's Phase II.

Sometime recently -- I'm not sure precisely when -- the sign began to light up at night:

Note that the sign sits where an additional story once did on the Italianate beauty. I doubt the Dukes could have pictured a giant neon sign on top of Old Bull; then again, I doubt they ever expected it would have had metal siding on it, as it did for decades, hiding the Italianate architecture.

Americantobacco_metal_sw_1965

(Photo courtesy Endangered Durham.)

Comments

JNB

Dang! I was hoping they would put up the 'Durham - Renowned the World Over' logo again.

Tar Heelz

How did that get approved? Particularly in a city so (supposedly) opposed to billboards. Moving neon?

I guess this got a Certificate of Appropriateness? Maybe flashing neon is historically accurate.

aow0526

Hard to believe that is the same building. The area around ATC is shaping up quite well.

roflmao

they paid how much for that?

GreenLantern

I think it looks cool, and quite appropriate for the district.

brianb

By seeing this sign at last Saturday's Bull's game I was very impressed. I was even more impressed by a sold out crowd at the stadium. It makes me excited about working downtown and maybe sometime soon I will be living downtown.

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