Browsing through a Barnes & Noble the other week, I ran across the publication Cary Magazine, whose cover is shown at left. You'll note under the periodical's title a number of other towns printed in small latters -- Apex, Morrisville, Holly Springs, Fuquay-Varina. Which is to say, the magazine covers the suburban western Wake lifestyle not just in the Towne of Scary, but in the small towns popping up next to it about whom real estate agents note breathlessly will become "the next Cary." (Drive around the US 1 interchange in Holly Springs for a, shall we say, contrasting view -- I wouldn't look for a photo feature of it in the next Cary Magazine.)
Lifestyle magazines like this, which tend to feature some editorial content packed cheek-to-jowl with glossy color photo ads for stainless steel appliances, modern 7,000 sq. ft. interpretations of Old South plantation homes, and country clubs. Witness here in the western side of the Triangle the arrival of Fifteen 501 magazine, which highlights the "family-friendly towns and verdant greenways ... thriving job market and energizing nightlife" of Orange, Chatham and Durham Counties. (One presumes that the Premiere Motorsports complex is not among their coverage topics, or Rougemont's teeming nightlife, for that matter.)
These highly segmented publications serve a few purposes, notably to drive ad revenue and to be stuffed by Realtors into relocation packets for wary in-migrators wondering if they'll have any Wegman's or Starbucks in their homes after their corporate headquarters moves down to RTP. (Or, in the case of one such Wake/Johnston pub I browsed recently, a breathless bio of state senator, homebuilder and gubernatorial candidate Fred Smith written in terms so glowing I looked for the "Paid Advertisement" label -- or an announcement he was throwing his hat into the presidential race.)
Now comes word that Durham is about to get its own such lifestyle publication, "Durham Magazine," to debut in April. From the press release--
Durham Magazine, a locally owned, high-quality, glossy lifestyle magazine created to serve the City and County of Durham, will launch in April 2008 and be mailed to 20,000 targeted households.
“We are working on the first issue right now,” said Dan Shannon, publisher and editorial director of the new bimonthly magazine. “We’re planning articles on such areas as Durham’s world-class dining and entertainment scene, the downtown condo and office market, the art scene in Durham, the ins-and-outs of the Hope Valley real estate market, and much more. We look forward to serving our readers and advertisers with a compelling, beautifully designed, local publication.”