Bull City Rising is one of the most widely-read sources of news and information in Durham:
- About 1,000 unique daily readers and over 2,500-3,000 pageviews each weekday
- Almost 12,000 unique daily readers each month
- 71% of visits come from repeat readers
- 82% of visitors from North Carolina; 93% of those hail from the Durham/RTP area
- 130%+ year-over-year growth in visits and visitors; 750,000 annual pageviews
According to Quantcast metrics, BCR reaches a racially diverse audience that's affluent and educated. 76% of BCR visitors have college or graduate degrees; 45% are 35-49 year-olds, with 32% being 50+ y/o; and while BCR reaches households of all income, households with incomes of $60k-$100k are overrepresented relative to the Internet at large. For more, compare BCR's demographics on Quantcast to those of heraldsun.com.
BCR's audience is intensely local, and as the comments show, the site reaches active, engaged citizens who live and work in the Bull City. Elected officials, students, office workers, journalists, stay-at-home parents, neighborhood organizers, and university and non-profit leaders and staff all read, and respond, to Bull City Rising.
We are now offering locally-oriented advertising options on Bull City Rising to meet two goals:
- To provide an affordable method for local businesses and organizations to reach a passionate, Durham-oriented readership, and
- To create financial sustainability for the site and to provide a path for future growth in coverage and reach.
BCR's two main advertising platforms were carefully chosen to appeal and be accessible to small local businesses and organizations, and to provide sponsored content that's actually interesting and relevant to readers. Our advertising is focused on options that provide a unique, Durham-specific marketing option for local advertisers:
BlogAds
BlogAds is a firm with Carrboro offices whose technology powers advertising on many popular local and national blogs.
BlogAds placements range from one week to three months and don't require any graphic design skills or expertise -- that is, you don't need to know how to make a banner ad (though you're welcome to.)
The BlogAds system lets you enter your text and provide a graphic or picture if desired, along with a link to your website. It's quick and easy to create a blogad in minutes.
Flyerboard
Flyerboard by PaperG is a new advertising method that Bull City Rising is one of the first web sites in the country to adopt. Flyerboard provides a "virtual bulletin board" that resembles the community posting areas in your local coffeeshop or library. Have a flyer for your event? A coupon for your business? A show opening or performance to let readers know about?
Post it to Flyerboard -- and add full-text about what's happening. Interested readers can expand the flyer to learn more and can email the flyer to themselves or their friends; add it to their web site or blog; view a map or get directions; print the flyer; and more.
Both options are quite affordable: as little as one-tenth the online advertising rates available through local traditional media, starting at a few dollars a day, while allowing you to reach a highly-targeted and engaged audience you can't access through print or broadcast outlets.
Additional sponsorship opportunities are available. For more information on these or any other advertising opportunities on Bull City Rising, contact us.
"And I thought I would share something with you (which you are probably aware of). In regards to our web traffic on [our business'] blog, your site generated traffic [by] a margin of clicks of 5 to 1 over the Durham Herald and News and Observer in the past few days. Shows how loyal your readers are." -- Local small business owner
"I don't recall exactly how I came across bullcityrising.com. But I do know it's wonderful. You frankly acknowledge Durham's flaws, celebrate its rich history and bright future, and ponder how to make it a better place. Thanks for doing this. Keep up the good and thoughtful work." -- Reader feedback
Note: The coverage of stories and topics at Bull City Rising is intended to be editorially independent from the decision of businesses, organizations and individual to advertise or not advertise at BCR.
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