"Avenue of the Arts," we hardly knew ye. It took more than a century to get used to your once and current name; now we've had you less than a month, and lost you once more.
We riffed here back in February on a City permit filed by the City itself to change Vivian St.'s name to, we presumed at the time, the "Avenue of the Arts."
Well, City Council today will get a look at the idea. And now, the name has gotten officially designated as:
"Performing Arts Place."
From the staff report:
This request is to permanently rename 542.6 linear feet of Vivian Street, located east of Blackwell Street and west of South Mangum Street, to Performing Arts Place. The right-of-way renaming is being proposed to give the Durham Performing Arts Center and future tenants of this street an exclusive address which would invoke the artistic nature of the theater and the growing cultural presence in Durham.
No potential impacts have been identified with the proposed street closing from staff reviewers. Staff has received no contacts from citizens concerning the renaming.
Council will consider the matter during its work session; look for it to be on the next Monday night meeting's agenda, probably as a consent item.
If "Avenue of the Arts" -- the name it originally looked like would stick to the street -- was a bit pretentious for a tenth-of-a-mile stretch, "Performing Arts Place" seems a bit unimaginative... kind of rings like all those insipid educational names some bright-bulb chose for the Chancellor's Ridge subdivision in SoDur. (Which features groaners like "Intern Way" and "Baccalaureate Blvd." for a mass of impervious surface and tract homes right next to the controversial 751 assemblage.)
We here at BCR say, if you're going to change the name of the darned street, can't you at least make it something punchy? Our suggestions:
- "Avenue Q" -- just think of the cross-marketing synergies when that hit Broadway show comes to town!
- "Struever Way" -- given the way things seem to be going for the troubled Baltimore developer, it might just end up the only permanent reminder of the firm's time in the Bull City.
- "Rocket Escape Way" -- put a funny car at the western end of Vivian with a jet engine attached. Engage engine and slam into the County jail at the eastern end. Presto -- you've got escapees, along with one pretty seriously dinged driver.
- "Chapel Hill Ave." -- well, we have all kinds of other roads named after our southern neighbor, it seems. What's wrong with one more?
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