Some days we're all gumshoe; some days, we just get gum on our shoes (and it's a devil to get off.)
In that vein, imagine the intrigue when we noticed last week, apropos of nothing, what the Downtown Durham, Inc. web site looks like. We hadn't been to it in some time. And what should we notice?
Your eyes do not deceive -- that's DDI's web site, framed up as -- of all things -- a billboard overlooking downtown Durham.
Coincidence -- or subtle marketing for the proposed changes allowing billboards in the Bull City?
DDI's marketing guru Matthew Coppedge put our mind at ease:
So there you have it, folks.
But take our word for it: that fluoride in the water is all a big conspiracy by the Rockefellers. I think I read that on a billboard or something.