Last Thursday was intended to be my final day riding the bus to work, the last day of the bus commute. But I ended up rolling into American Tobacco’s parking deck on wheels, not under pedestrian power.
The reasons were two-fold. In the morning, I got a call from my wife asking me to pick up something urgently needed at the pharmacy. I could have made it up to the Eckerd’s on Broad St. on the #1 bus okay, but given the 30-minute head times on DATA, I couldn’t have made it back down on the #1 in time for my first work meeting of the day.
I wondered over coming in a bit late, but on the back end of the day, I had to be home by 5:15 pm in order to meet my wife and leave for a work event out in Zebulon, of all places. Which also meant needing the flexibility to be at the office until 5, but then to leave right at 5 to come home.
In the car.
It was a slightly disappointing end to the Bull City Riding week. Still, the three-and-a-half days I spent riding DATA sent me away with a new perspective on transit in Durham, and the Triangle.
First, although the bus system disproportionately serves a lower-income population, I didn’t see the signs of disinvestment that sometimes accompanies those services, as governments sometime take a ‘race to the bottom’ in service offerings to discourage their use. On the contrary, DATA buses were uniformly clean, had professional staff, and were relatively timely.
"Find Your Cool" is a bit closer to that thread of thinking than the "Where Great Things Happen" slogan is, and I think a better fit for downtown. Looking at the kind of businesses that have recently opened or are soon to open downtown, from West Village to Golden Belt to the Farmer's Market area, this branding is probably attractive at best, non-offensive at worst.
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